Oxo
Ever since its launch in 1899, OXO has been at the heart of Britain’s home cooked meals, helping to make good food taste great and adding flavour to millions of dishes every year.
OXO was one of the first brands to advertise on TV, with icons such as Sooty, housewife 'Katie', Dennis Waterman endorsing the brand before the long-running and much-loved Oxo family headed by ‘Mum’ Lynda Bellingham reached our screens in 1983.
Today, OXO remains as firm a favourite as ever. Its trusted name and iconic packaging still conjure up images of family life and delicious home-cooked meals. Whilst 'original' Beef cube remains the best seller, OXO has developed over the years to suit a broader range of dishes, with the addition of Chicken, Vegetable and Lamb cubes and more recently the introduction of Oxo Concentrated Liquid Stock in Beef, Chicken and Vegetable variants, which has proved a hit as a more modern, convenient way to add flavour to family favourites.
So whether you are crumbling a beef cube into your spaghetti bolognese, stirring up a delicious stock to make soup or a casserole or splashing some extra flavour over your BBQ kebabs, you can be confident of compliments and clean plates with Oxo at the heart of your home-cooking.