Branston
Branston is a much loved British brand whose heartland and heritage is rooted in sweet pickle where it holds the crown for the nation’s favourite. Branston sells more than 28 million jars of pickle a year making it the clear Number 1 with an impressive 83% category share.
Over the years Branston has successfully ‘livened up’ and stretched into new categories and holds strong competitive positions in the following categories: Pickles, Relish, Table Sauces and canned convenience foods. As a result, Branston is the third biggest food enhancer brand.
Cash & Carry/Retailers are a key area for further growth potential so ensure that the Branston range is a key stock line
Opportunities on how you can deliver growth:
• Deepen distribution of our essential core lines on Branston Pickle: Original & Small Chunk pickle (360g & 520g)
• Drive distribution & visibility of the Branston Original Pickle in the run up to Christmas
• Stock the special Winter / Christmas edition of Branston Pickle - Cranberry & Red Onions
• Drive tactical sales uplifts with our 89p PMP Sweet pickle packs
• Deliver some new news to your customers by stocking Branston Beetroot Pickle
Look out for new Branston 'Mayo with a Twist'. Combining thick andy creamy mayo with fresh, tangy ingredients and plenty of tasty texture. It comes in 4 delicious flavours to liven up everything from sandwiches and salads to main meals - Lime & Chili, Lemon & Roast Garlic, Sweet Chili and Mustard & Onion. Available in easy to squeeze, top down bottles.
(All stats IRI 6 w/e 27-Dec-08)