Smash
What could be more convenient than Smash - the UK's favourite instant mash potato? Smash was launched in the 1960s as a high-tech alternative to making mashed potatoes from scratch. Smash created a whole new market in the UK and remains a firm favourite, with enough Smash produced each year to make 140 million servings.
Consisting of 98% real potato flakes and a unique cooking process to create an unrivalled creamy texture, Smash is ideal for busy people who want good food, fast.
Our new recipe makes the following claims:
• Low in fat
• No artificial flavours
• No artificial colours
And, watch this space – we have some exciting new product ideas coming through!