Hovis
Hovis is as good today as it’s always been.
Hovis, one of Britain's longest established bread brands, began life in 1886 and since then, has led the way in innovation within the bread market. It was one of the first brands to advertise on TV and produced great, memorable advertising like Ridley Scott’s ‘Boy on a Bicycle’ ad in 1973, which still often tops the charts of Britain’s best-loved ads. More recently, its 2008 “Go on Lad” ad has received phenomenal consumer response and press acclaim.
Hovis pioneered new products including Invisible Crust, Best of Both and Seed Sensations. In 2008 Hovis relaunched Soft White with new recipe that made it the softest ever Hovis loaf. Hovis’ success has always been the strength of its innovations and commitment to providing solutions to meet the ever changing demands of today’s busy lifestyle without compromising in quality and taste.
After 122 years, Hovis vision remains the same, to invest in quality, innovation and consumer marketing in order to drive category value and offer naturally healthy tasty bread to the British nation.
Hovis is also available in a variety of flours, bread mixes, and yeast. Bringing the highest quality ingredients for bread making in your own home.