22 January 2010
PREMIER FOODS BAKES NEW GROWTH OPPORTUNITIES FOR AMBIENT CAKES
The ambient cakes market is worth more than £1bn. Premier Foods has a 33% (vol.) share of this category and is driving growth through the launch of innovative NPD that encourages reappraisal among consumers.
Read More >>22 January 2010
LYONS LAUNCHES TEASHOP CLASSICS TO DRIVE TEATIME CAKE SALES
Premier Foods’ traditional cake brand Lyons is launching a new range of Teashop Classic Cakes to capitalise on the growing teatime occasion. The simple, tasty and attractive cakes, available in St Clements, Classic Choc Chip and Sultana & Cherry variants, have been created to give consumers a treat worthy of a teashop.
Read More >>27 October 2009
BOOST YOUR SEASONAL SALES WITH PREMIER FOODS’ FESTIVE WINTER WINNERS RANGE
Premier Foods, the UK’s No. 1 food manufacturer, is set to boost sales this Christmas with the introduction of a host of seasonal products, festive packaging designs and POS materials to support retailers. Premier Foods’ range is integral to the Christmas offering, and stocking up to meet increased demand of key brands is essential to successful sales.
Read More >>14 October 2009
PREMIER FOODS BAKES NEW GROWTH OPPORTUNITIES FOR AMBIENT CAKES
Mr Kipling, the market leader in ambient cakes, is set to maximise growth further with the launch of an exciting new range, Mr Kipling’s Inspirations. The new launch aims to continually stimulate sales growth in core sectors by bringing new seasonally inspired variants of Mr Kipling’s iconic best loved cakes to the market to refresh and drive reappraisal of the brand.
Read More >>14 October 2009
PREMIER FOODS SPOOKS THE COMPETITION
In 2008, Mr Kipling and Cadbury held three of the Top 10 best performing Halloween SKUs, including the number one spot with Fiendish Fancies, a spooky orange and black version of the popular French Fancy. The product, which will be available again this Halloween, gains strong standout on shelf through its seasonal packaging whilst remaining true to the iconic core brand.
Read More >>30 September 2009
SHARWOOD’S CONTINUES TO INNOVATE WITH NEW BIRYANI RANGE
Indian sauces is currently the second largest segment of the cooking sauces market, and is showing strong growth of +8.2% yoy . There is currently no Biryani offering available in cooking sauces and this Sharwood’s launch fills a gap in the market, providing consumers with a simple Biryani solution.
Read More >>30 September 2009
GIVE YOUR SALES THE OXO FACTOR!
This highly innovative campaign asks British families – ‘Has your family got the OXO Factor?’ and is set to reengage the consumer with OXO by asking them to demonstrate how OXO puts flavour back into the heart of their home cooking.
Read More >>30 September 2009
LOYD GROSSMAN LAUNCHES NEW AL FORNO BAKE RANGE
The Italian bakes market is worth £23m and is in strong growth of 21% yoy. The current market comprises mainly of mainstream recipes in a 4-person serving size, to target the family meal occasion. The launch of Loyd Grossman Al Forno bakes fills the gap in the market for 2-person oven bake meals that appeal to food connoisseurs and deliver ‘real meal solutions to foodies’, a huge opportunity for retailers to capitalise on.
Read More >>30 September 2009
HOVIS LAUNCHES SOFT WHITE FARMHOUSE LOAF
Hovis Soft White has grown by +42% in the last year, an increase of over £50m RSV . The farmhouse sector currently accounts for 9% of the white bread category, and is showing the strongest growth at +28% .
Read More >>30 September 2009
Feel Good about Ambrosia Puds
Premier Foods, the market leader in ambient desserts, is launching an integrated communications campaign, to support the release of Ambrosia Crumble Puds and Jelly Puds, under the creative theme “Ambrosia Feel Good Puds”.
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